GeraMind / Active Life Score / West Midlands
Most Active Areas in the West Midlands
Across 33 local authorities, an average of 61.7% of adults were physically active in November 2024–November 2025. The most active area is Warwick (75.2% active). Real Sport England Active Lives data.
How active are adults in the West Midlands?
Across the 33 local authorities in the West Midlands, an average of 61.7% of adults were physically active (150+ minutes/week) and 26.7% were inactive (<30 minutes/week) in November 2024–November 2025, per Sport England Active Lives data published April 2026. The most active area is Warwick (75.2% active); the least active is Sandwell (48.2% active). These are unweighted averages across the region's local authorities.
| Metric | West Midlands (mean across 33 LAs) | England average |
|---|---|---|
| Active (150+ min/week) | 61.7% | 64.5% |
| Fairly active (30–149 min/week) | 11.6% | 10.7% |
| Inactive (<30 min/week) | 26.7% | 24.7% |
| Gera Active Life Score (GALS) | 48 / 100 | 56 / 100 |
Every West Midlands local authority, ranked (November 2024–November 2025)
| # | Local Authority | Active % | Inactive % | GALS |
|---|---|---|---|---|
| 1 | Warwick | 75.2% | 15.9% | 89 |
| 2 | Malvern Hills | 66.5% | 19.4% | 72 |
| 3 | Stratford-on-Avon | 67.1% | 20.1% | 70 |
| 4 | Bromsgrove | 69.0% | 21.1% | 69 |
| 5 | South Staffordshire | 66.4% | 21.2% | 67 |
| 6 | Rugby | 64.8% | 22.0% | 63 |
| 7 | Herefordshire, County of | 64.4% | 23.3% | 60 |
| 8 | Newcastle-under-Lyme | 65.2% | 23.5% | 60 |
| 9 | Warwickshire | 64.8% | 23.9% | 58 |
| 10 | Telford and Wrekin | 65.4% | 24.4% | 58 |
| 11 | Lichfield | 64.6% | 23.8% | 58 |
| 12 | Worcester | 64.8% | 23.8% | 58 |
| 13 | Worcestershire | 63.7% | 24.0% | 57 |
| 14 | East Staffordshire | 65.9% | 24.8% | 57 |
| 15 | Wychavon | 62.1% | 24.5% | 54 |
| 16 | Staffordshire | 63.4% | 25.3% | 53 |
| 17 | Stafford | 63.5% | 25.3% | 53 |
| 18 | Shropshire | 63.8% | 26.1% | 51 |
| 19 | Staffordshire Moorlands | 61.1% | 27.0% | 47 |
| 20 | Redditch | 61.7% | 27.3% | 46 |
| 21 | Solihull | 61.8% | 27.3% | 46 |
| 22 | Cannock Chase | 60.1% | 27.2% | 45 |
| 23 | Wyre Forest | 59.0% | 27.6% | 43 |
| 24 | Birmingham | 60.3% | 29.6% | 39 |
| 25 | Stoke-on-Trent | 56.9% | 29.8% | 36 |
| 26 | Dudley | 58.8% | 30.1% | 36 |
| 27 | Coventry | 58.1% | 31.7% | 32 |
| 28 | Tamworth | 56.8% | 33.1% | 27 |
| 29 | Nuneaton and Bedworth | 56.7% | 32.9% | 27 |
| 30 | Walsall | 53.8% | 32.9% | 24 |
| 31 | North Warwickshire | 51.8% | 35.6% | 16 |
| 32 | Wolverhampton | 51.6% | 36.4% | 13 |
| 33 | Sandwell | 48.2% | 40.2% | 0 |
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Frequently asked questions
- Which is the most active area in the West Midlands?
- Warwick is the most physically active local authority in the West Midlands, with 75.2% of adults active (150+ minutes/week) in November 2024–November 2025. It scores GALS 89/100 on the Gera Active Life Score.
- Which is the least active area in the West Midlands?
- Sandwell has the lowest share of active adults in the West Midlands (48.2% active, 40.2% inactive) in November 2024–November 2025, per Sport England Active Lives data.
- How does the West Midlands compare with the England average?
- The West Midlands averages 61.7% active adults across its 33 local authorities, which is below the England average of 64.5% active (November 2024–November 2025). These are unweighted means across local authorities, not population-weighted regional totals.
- What is the Gera Active Life Score (GALS)?
- GALS is a 0–100 index Gera computes from real Sport England Active Lives data. For each local authority: raw = activePct − inactivePct + 0.5 × fairlyActivePct, then normalised across all 317 English LAs. Full methodology at geramind.com/methodology/active-life-score.
Other English regions
- South West — mean GALS 70/100 (68.7% active)
- South East — mean GALS 66/100 (67.4% active)
- London — mean GALS 60/100 (66.0% active)
- East — mean GALS 56/100 (64.0% active)
- East Midlands — mean GALS 53/100 (63.5% active)
- North West — mean GALS 48/100 (62.4% active)
- Yorkshire — mean GALS 47/100 (62.6% active)
- North East — mean GALS 41/100 (60.6% active)
Related
- Active Life Score — all 317 English local authorities
- GALS methodology — how the score is computed
- GeraClinic — book a GP or health check across the Gera network.
- GeraHome — verified home & wellbeing services near you.
Contains public sector information published by Sport England and licensed under the Open Government Licence v3.0. Source: Sport England — Active Lives Adult Survey (Table 3 Levels Local Authority) (November 2024–November 2025, published April 2026).